Joe Granato Inc's Fruit and Produce Co. Was the lifeblood of owner and founder Joe Granato. The son of Italian immigrants Sam and Mary Granato, Joe started in the produce business at Pacific Fruit after serving in the U.S. Army during World War II.

At age 44 he started his own wholesale fruit and produce warehouse at the old growers market where the Hilton now stands in Salt Lake City, taking orders from independent grocers. With hard work and dedication Joe was successful in expanding his company to include several delivery trucks delivering along the Wasatch front. The company moved to 551 South 600 West in the mid-1970's operating out of a 10,000 square foot facility.

In June of 2000, he opened the current warehouse at 46 South Orange Street. Granato's services restaurants and institutions with fresh fruit and vegetables grown across the world. Joe habitually came to work even in his later years as early as 3 a.m. He checked the coolers, made sure the vehicles were serviced, talked with customers and handled the banking. Marty, his son and company V.P. says "Joe was here six days a week and sometimes on Sunday, this was his life."

All of his children worked in the family business at some point. Known as a fair business man, a hard worker, and a giving individual Joe will always be a part of the success that bears his name.

TRADITION